What people use personal loans for
A personal loan is a lump sum repaid in fixed monthly payments, often for a larger cost such as a car repair, a move or medical bills; the examples below stay within Wisconsin limits.
What personal loans can cost
These examples show how cost adds up. They are illustrative, not a quote. Your lender sets the actual rate and terms.
Representative example
- Amount borrowed
- $3,000
- Annual percentage rate (APR)
- 29.99%
- Repayment
- 12 monthly payments
- Payment
- $292.45
- Finance charge
- $509.40
- Total of payments
- $3,509.40
Example: a $3,000 installment loan at 29.99% APR repaid in 12 monthly payments of $292.45 costs $3,509.40 in total, including a finance charge of $509.40. Illustration only; your lender will disclose your actual APR, payment schedule and total cost before you accept a loan.
Representative example
- Amount borrowed
- $1,000
- Annual percentage rate (APR)
- 29.99%
- Repayment
- 12 monthly payments
- Payment
- $97.48
- Finance charge
- $169.76
- Total of payments
- $1,169.76
Example: a $1,000 installment loan at 29.99% APR repaid in 12 monthly payments of $97.48 costs $1,169.76 in total, including a finance charge of $169.76. Illustration only; your lender will disclose your actual APR, payment schedule and total cost before you accept a loan.
Representative example
- Amount borrowed
- $500
- Annual percentage rate (APR)
- 29.99%
- Repayment
- 12 monthly payments
- Payment
- $48.74
- Finance charge
- $84.88
- Total of payments
- $584.88
Example: a $500 installment loan at 29.99% APR repaid in 12 monthly payments of $48.74 costs $584.88 in total, including a finance charge of $84.88. Illustration only; your lender will disclose your actual APR, payment schedule and total cost before you accept a loan.
What Wisconsin law allows
| Product | Status | APR cap | Amount | Term | License | Law |
|---|---|---|---|---|---|---|
| Installment and personal loans[1][2][3] | AllowedNo rate limit in state law | No rate limit | Up to $25,000 | Not set by statute | Licensed Lender license | Wis. Stat. sec. 138.09 |
| Verified against the statute and regulator on September 23, 2026. Laws change; confirm with the regulator before you borrow. | ||||||
Bars place each APR cap on a 0 to 400% scale; the pin marks the cap. A striped bar means the statute sets no numeric cap.
The rules in full
Installment and personal loans
- Rate cap
- Licensed Lenders Law, Wis. Stat. sec. 138.09: a license is required to make a consumer loan with a finance charge above 18 percent per year (sec. 138.09(1g)); loans exceeding 25,000 dollars in principal are outside the section. Under sec. 138.09(7)(bp), a loan made after October 31, 1984 is not subject to any maximum interest rate limit, so licensed lenders have no statutory APR cap. The former 9.50 dollars per 100 dollars advance-interest schedule is no longer in the current text.
- Fees
- No statutory rate cap (sec. 138.09(7)(bp)). Structural limits: loans of 3,000 dollars or less in equal installments may not be scheduled beyond 36 months and 15 days if principal exceeds 700 dollars, or 24 months and 15 days if 700 dollars or less (sec. 138.09(7)(d)1.). Post-default rate may equal but not exceed the disclosed APR.
- License
- Licensed Lender license under Wis. Stat. sec. 138.09, issued by the Wisconsin Department of Financial Institutions (DFI).
Full detail for every loan type: Wisconsin lending laws.
Help in Wisconsin
Rent and jobs in Wisconsin
Typical rent and the jobless rate, to weigh before a loan payment.
Other options in Wisconsin
Cheaper options to try first
Worth checking whatever your credit: these can cost less than a high-rate loan.
- Credit union payday alternative loans (PALs), capped at 28% APR under NCUA rules (12 CFR 701.21).
- Nonprofit credit counseling through the National Foundation for Credit Counseling.
- A payment plan from the company you owe, if you ask before you miss a payment.
- 211 for help with rent, utilities and food: call 211 or visit 211.org.
More cheaper options in Wisconsin.
Other loan types allowed in Wisconsin
- Installment loans in Wisconsin No rate limit in state law
- Emergency loans in Wisconsin No rate limit in state law
- Title loans in Wisconsin No rate limit in state law
- Payday loans in Wisconsin No rate limit in state law
Personal loans in nearby states
Sources
- Justia. law.justia.com/codes/wisconsin/chapter-138/section-138-09. Retrieved September 23, 2026.
- dfi.wi.gov. Wisconsin Department of Financial Institutions (DFI). Retrieved September 23, 2026.
- docs.legis.wisconsin.gov. Wis. Stat. sec. 138.09. Retrieved September 23, 2026.
- National Low Income Housing Coalition. Out of Reach 2026: Wisconsin. Retrieved September 23, 2026.
- U.S. Bureau of Labor Statistics. Local Area Unemployment Statistics (LAUS), All States, Seasonally Adjusted. Retrieved September 23, 2026.
Important disclosures
APRs vary by lender and state in Wisconsin. Each lender sets its own rates and terms and must show you the APR before you sign.
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- Questions about a lender licensed in Wisconsin? Contact the Wisconsin Department of Financial Institutions (DFI) or file a state complaint.
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